Perceptions of Hollister

I have only been into Hollister a few times and all of those were in high school. I don’t wear Hollister cloths and I don’t really have any friends that do either. I guess my perception of the store and the people that shop there is slightly negative. They seem like they would be younger high school aged people that are preppy. When I went into Hollister I noticed that a lot of variously aged people were shopping in there and but most of their customers were high scholars or junior higher. The whole store smelled like cologne and was dark but I thought both of those things help the atmosphere. The staff didn’t even notice me but when I did ask them for help they were curious and helpful.

Exsam 2 questions

Chapter 7
1. Which one of these is NOT an example of executional frameworks?
a.Authoritative
b.Informative
c.Fantasy
d.Intuitive
Chapter 6
2.MECCAS stands for
a.Means-Ends Conceptualization of components for advertising strategy
b.Methods-End Conceptualization of components for advertising strategy
c.Means-End Conceptualization of components for advertising security
D.Methods-End Conceptualization of components for advertising security
Chapter 5
3.Women over 40 buying potential is?
a. Not as good as young men
b. Not important enough to target
c. a and b
d. None of the above
Chapter 4
4.All of these are a customer demographic EXCEPT?
a.Age
b.Their Name
c.Sex
d.Income

RAW

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA.

I don't believe that this exercise was very successful because of how hard it is to reach young adults. It did however raise awareness even if it didn't change any minds, so there was some success.

RAW

The first RAW exhibit that i visited was the main RAW event in front of the Lawson building. The event started of with a worker from the student health department talking about the effects of binge drinking, then everybody "passed out" while he talked about many of the problems that happen to young people when they binge drink. The second RAW exhibit i went to was a mock tailgate also outside of Lawson. The group acted like loud annoying drunk collage students to show how binge drinking can also social effect you. I do think both projects affected me because it was more than just facts about binge drinking, it was a demonstration. I thought that both groups could have done better if they would of involved spectators more. I do think activities like this will help rise awareness because it reminds students about the dangers involved with binge drinking.

Test questions

1. Corporate Logos should________
-be easily recognizable
-be aids in recall of specific brands
-evoke positive feelings
-all of the above

2. IMC stands for______
-internet marketing company
-industrial manufacturing company
-integrated marketing communications
-internal management communications

3. An example of a intangible corporate image is_______
-Media reports
-Goods and services
-employees
-corporate name and logos

Room items

An item i recently purchased was a pair of shoes from Adidas. Five things that instantly come to mind when i think about Adidas is: performance, style, quality, look, and fit. My perception of this brand was shaped by personal experiences that i have had with that product. The top ten from brand tag were: shoes, sport, soccer, sneak, German, running, strip, all day, comfort,and foreign. This matches my perception closely because i relive most people have had the same experiences that i had with the brand.

Favorite advertisement

This is an ad for the cell phone company Vodafone. This is my favorite ad because it is creative, funny, and memorable. What catches my attention the most is that the characters in the ad remind me of people that I know. The ad itself however does not necessary make me want to use the product. It is an effective ad however because it shows me new features the company now provides to its customers and since I enjoyed it, it has helped it brand image.



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