Exsam 2 questions

Chapter 7
1. Which one of these is NOT an example of executional frameworks?
a.Authoritative
b.Informative
c.Fantasy
d.Intuitive
Chapter 6
2.MECCAS stands for
a.Means-Ends Conceptualization of components for advertising strategy
b.Methods-End Conceptualization of components for advertising strategy
c.Means-End Conceptualization of components for advertising security
D.Methods-End Conceptualization of components for advertising security
Chapter 5
3.Women over 40 buying potential is?
a. Not as good as young men
b. Not important enough to target
c. a and b
d. None of the above
Chapter 4
4.All of these are a customer demographic EXCEPT?
a.Age
b.Their Name
c.Sex
d.Income