Tuesday, February 3, 2009

Test questions

1. Corporate Logos should________
-be easily recognizable
-be aids in recall of specific brands
-evoke positive feelings
-all of the above

2. IMC stands for______
-internet marketing company
-industrial manufacturing company
-integrated marketing communications
-internal management communications

3. An example of a intangible corporate image is_______
-Media reports
-Goods and services
-employees
-corporate name and logos

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