RAW

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA.

I don't believe that this exercise was very successful because of how hard it is to reach young adults. It did however raise awareness even if it didn't change any minds, so there was some success.

RAW

The first RAW exhibit that i visited was the main RAW event in front of the Lawson building. The event started of with a worker from the student health department talking about the effects of binge drinking, then everybody "passed out" while he talked about many of the problems that happen to young people when they binge drink. The second RAW exhibit i went to was a mock tailgate also outside of Lawson. The group acted like loud annoying drunk collage students to show how binge drinking can also social effect you. I do think both projects affected me because it was more than just facts about binge drinking, it was a demonstration. I thought that both groups could have done better if they would of involved spectators more. I do think activities like this will help rise awareness because it reminds students about the dangers involved with binge drinking.

Test questions

1. Corporate Logos should________
-be easily recognizable
-be aids in recall of specific brands
-evoke positive feelings
-all of the above

2. IMC stands for______
-internet marketing company
-industrial manufacturing company
-integrated marketing communications
-internal management communications

3. An example of a intangible corporate image is_______
-Media reports
-Goods and services
-employees
-corporate name and logos